No matter how large your business is, be it one novel you are promoting or a large corporation, a mission statement can guide your direction as you move forward. Each endeavor has its individual characteristics that should be capitalized on and guiding principles will make that unique in the public eye.
As an author, I want my work to achieve several things. First, I’d like to help children see the magic that resides in all of us. Secondly, I’d love to affect positive change in readers’ lives. And then of course, I want my readers to have fun, and ride a roller coaster that transports them to amazing worlds both real and imagined.
Others have different goals. My friend and colleague, Dean Bernal, for example, has one of the most admirable mission statements I’ve ever seen. His Dean and JoJo brand wishes to educate, awaken, inspire, and ignite. How? Through the example of his true lifelong friendship with a wild dolphin named JoJo, Dean has created books, films, and digital characters that spark the desire for service. In greater detail they seek to:
– Educate our audience about the delicate and essential interdependence between earth and ocean, man and animal.
– Awaken our audience so that every individual sees him/herself as an essential part of the equation for preserving the planet.
– Inspire our audience to take actions – large and small that will benefit the earth, the ocean, man and animals.
– Ignite a collective consciousness & awakening and movement for taking actions that contribute to the survival/preservation of the planet.
What do you want your business to do? Try writing a mission statement and see where it takes you.