My Publisher Chose Artania!

I recently got this exciting email from my publisher.

“Your following titles have entered the Creativia Funnel:

Artania – The Pharaoh’s Cry

This self-evolving platform is the next step in Creativia’s path to capture both niche markets and larger categories in the Amazon marketplace. While all of our books receive ongoing marketing (through AMS, BookBub and our 70+ partners), this is the first time we’ve combined all of our marketing functions together into one seamless platform. No further action is necessary from your part, but here are some things you can do to ensure that your book will get the maximum benefit:

– Make sure your book has as many reviews as possible in the marketplace (the funnel works best with books with 100+ reviews)

– Ensure that your author photo in Amazon is of high quality, and that your Amazon Author Central information is complete (incl. editorial reviews, if any). For great examples on author bios and photos, please have a look at the Amazon Top 100 authors.

– Spread the word about your discount and free promotions

Congratulations, and good luck!”

Yahoo! And thanks to Creativia Publishing for believing in my work!


What is Your Mission?

No matter how large your business is, be it one novel you are promoting or a large corporation, a mission statement can guide your direction as you move forward. Each endeavor has its individual characteristics that should be capitalized on and guiding principles will make that unique in the public eye.

As an author, I want my work to achieve several things. First, I’d like to help children see the magic that resides in all of us. Secondly, I’d love to affect positive change in readers’ lives. And then of course, I want my readers to have fun, and ride a roller coaster that transports them to amazing worlds both real and imagined.

Others have different goals. My friend and colleague, Dean Bernal, for example, has one of the most admirable mission statements I’ve ever seen. His Dean and JoJo brand wishes to educate, awaken, inspire, and ignite. How? Through the example of his true lifelong friendship with a wild dolphin named JoJo, Dean has created books, films, and digital characters that spark the desire for service. In greater detail they seek to:

– Educate our audience about the delicate and essential interdependence between earth and ocean, man and animal.

– Awaken our audience so that every individual sees him/herself as an essential part of the equation for preserving the planet.

– Inspire our audience to take actions – large and small that will benefit the earth, the ocean, man and animals.

– Ignite a collective consciousness & awakening and movement for taking actions that contribute to the survival/preservation of the planet.

What do you want your business to do? Try writing a mission statement and see where it takes you.



Robin Williams Heals the Sea

Robin Williams said, “You’re only given a little spark of madness. You mustn’t lose it.”  He may have been known for his madcap comedy but when I think of Robin Williams, I remember the day I learned of how he helped save one bottle-nosed dolphin, named JoJo.

I was interviewing Dean Bernal for rewrites on his biopic when he told me about how he met Williams while filming Dolphins In the Wild. During takes of swimming with JoJo and strolling along the powder white sands of Turks and Caicos, the three of them struck up a friendship.  Between scenes, Robin listened to Dean tell him story after story of how speed boats and jet skis had injured JoJo. How he had administered first aid and medicines time and again but supplies were running low.

A few months later, when JoJo was injured again using up the last of Dean’s emergency stock of antibiotics, Dean received a generous contribution from the Williams family. Thanks to Robin, all of JoJo’s antibiotics could be purchased for years to come. The dolphin healed well and soon  was up to his old tricks again, being a playful comedian, just like his benefactor.  Because of Robin Williams’ kindness, this bottlenose dolphin had medication for life.

Thank you Robin Williams.  


I wondered how I could I honor his legacy and raise awareness in children. I decided to design the following lesson hoping children would see the connection between art and healing in their own lives.

Objective: After watching the Dean and JoJo Resolutions DVD, the learner will come up with alternatives to bullying by writing ideas on a blank coloring page of JoJo.

Materials: Dean and JoJo Resolutions DVD, class set of blank dolphin coloring pages, crayons, markers, pencils, paper, chart paper, white board or electronic whiteboard


  1. Tell students that they should look for JoJo’s injuries as they watch the Dean and JoJo Resolutions DVD. Play film.
  2. List the four kinds of bullies on the board.


Verbal                    Physical                        Social                          Cyber

Cruel words           Hurting bodies              Excluding                    Text

Name calling          Pushing                        Gossip                         MySpace

Intimidation           Touching                       Notes                                Email


  1. Ask them to brainstorm what sort of alternatives there are to bullying. List on the board.
  2. Pass out blank coloring pages. Tell students that they are going to write positive alternatives to bullying on JoJo’s body. As they write each positive choice they are healing JoJo’s wounds.
  3. Write one example and display for guided practice.
  4. They fill in more alternatives then color the page.